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- Jennifer Garner's baby food company is going public on the NYSE — could this IPO stumble after launch-day buzz or is it worth investing in?</p>
<p>Sarah SharkeyOctober 26, 2025 at 1:30 AM</p>
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<p>Jennifer Garner's organic food company listing on NYSE.</p>
<p>Co-founded by Jennifer Garner, Once Upon A Farm, a Berkeley, California-based organic baby food company, recently announced its Initial Public Offering (IPO) filing.</p>
<p>Pending SEC approval, it will list its common stock on the New York Stock Exchange with the ticker "OFRM".</p>
<p>According to its filing, Once Upon A Farm saw its six-month revenue increase by 66%, as of June 30. While that's promising, the company acknowledges, "We have a history of losses."</p>
<p>It lost $17.6 million in 2023 and $23.8 million in 2024. Even with the six-month revenue increase ending on June 30, 2025, the company still lost $28.5 million on revenue of $110.6 million in the same period.</p>
<p>The semi-promising revenue spike loses some of its luster. But the allure of a celebrity-backed business in a health-conscious market may still push Once Upon A Farm to new heights. (1)</p>
<p>Only time will tell whether this stock takes off or stumbles after launch-day buzz, but before you jump in on an IPO like this, it's worth looking at some equally buzzy precedents.</p>
<p>Past stock launches that crashed after the hype</p>
<p>When Beachbody, a fitness company, first went public in June 2021, its stock soared to $700 per share shortly after launch. The company had basketball star Shaquille O'Neal on deck as an advisor.</p>
<p>But just six months later, stock prices had plunged 80%. At the time of this writing, shares are worth around $5.45, representing quite a fall. (2)</p>
<p>Celebrity-backed companies aren't the only ones to see their hype-fueled IPOs fade.</p>
<p>For example, Figma (FIG), a design and product development platform, burst onto the scene with stock prices over $118 at its IPO in late July 2025.</p>
<p>Since then, stock prices have tumbled to around $60, as of the time of this writing. (3)</p>
<p>Some companies see initial success at their IPO but fail to continue meeting expectations, leading to falling stock prices that hurt investors.</p>
<p>As Bloomberg reports, investment in IPOs softened in 2022 when the Federal Reserve started hiking interest rates and it's been modest ever since. In the past four years, just $100 million has been raised in IPOs — by fewer than two dozen firms. (4)</p>
<p>How to approach the Once Upon a Farm IPO</p>
<p>When a company finalizes an IPO, it's a major milestone. But it doesn't guarantee future success.</p>
<p>If you're interested in investing in Once Upon A Farm, or any IPO for that matter, it's worth evaluating the company carefully.</p>
<p>For starters, consider Once Upon A Farm's offerings. The company specializes in organic baby food and organic kid snacks. Organic baby food items aren't especially unique; a quick search uncovers at least a dozen other companies offering organic baby food.</p>
<p>So, how does Once Upon A Farm stand out?</p>
<p>Garner's involvement with the company is put into the spotlight on the company's website. But celebrity backing doesn't protect a company from the realities of the market. And because celebrities can get "cancelled," this may add another level of risk for investors.</p>
<p>On the other hand, John Foraker, former CEO of Annie's, a successful organic food company, is also involved in the company. His experience could help guide this ship in the right direction.</p>
<p>Once Upon A Time offers a subscription model. But its prices seem a tad high for the everyday American parent. For example, the dairy-free smoothie variety 15-pack costs $61.50. In contrast, you'll find a 24-pack of organic apple sauce pouches for under $20 through Go-Go Squeez, a competing company. (5)</p>
<p>In terms of profit, the company reports in its filing that it has made strides to increase gross margins over time through strategic investments.</p>
<p>But it still isn't profitable. For many investors, that's a red flag.</p>
<p>For prospective investors who believe in the potential that Once Upon A Farm has to offer, it could be an investment that pays off. But with all of the risks, it could also flop.</p>
<p>With that, it's critical not to put all of your eggs in one basket.</p>
<p>If you believe in the company, investing a relatively small portion of your portfolio might make sense.</p>
<p>But investors may want to wait and see how the IPO goes before putting down their hard-earned dollars for a stake in this company.</p>
<p>Article sources</p>
<p>We rely only on vetted sources and credible third-party reporting. For details, see our editorial ethics and guidelines.</p>
<p>Once Upon a Farm (1); Yahoo (2, 3); Bloomberg (4), Sam's Club (5)</p>
<p>This article provides information only and should not be construed as advice. It is provided without warranty of any kind.</p>
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